Brook Church-Koegel is the founder and CEO of Alpha Capital Management, an asset management firm that invests as a co-GP alongside institutional investors, and the founder of Advisors Edge and the Insurance Education Institute. He lives in Southern California. Read Brook’s biography.
The family office mindset, as I use the phrase, begins with responsibility for ownership over time. I want to build something that can remain useful beyond one transaction and beyond my own time running it.…
The Scout leadership habits I value most are preparation, service, and responsibility for shared work. I began learning them as a boy in El Segundo, before consulting, operations, or investing gave me professional language for…
Closing a nonprofit taught me that responsibility doesn’t end when an organization does. In 2017, I helped oversee the formal wind-down of Tree Musketeers alongside my sister and mother, after three decades of operation. I…
Financial fluency beats salesmanship because clients trust you when you can explain what they’re buying, why it fits, what it costs, and where it can fail. A polished pitch may earn attention, but deep understanding supports…
An ownership mindset means you build for durable outcomes, care for shared systems, and take responsibility for what happens after delivery. You stop treating code, products, and team processes as temporary spaces that someone else will…
The only asset no market can take back is your human capital: your ability to learn, solve problems, make sound decisions, and earn trust. Investing in yourself strengthens that asset, giving you a way to rebuild…
Kids can make better founders than adults expect because they often start with direct moral clarity, move before prestige gets in the way, and recruit peers through trust rather than status. A kid-run nonprofit works best…
Same-store sales tells you whether existing locations are growing after you strip out the lift from new openings. It’s the cleanest way to see if demand at your proven units is getting stronger or if total…
A career reset is the process of translating skills you already have into work a changing market still rewards. When your industry shifts under you, the right move is to stabilize first, then audit your assets,…
A family office is a coordinated wealth management system that handles investments, taxes, estate planning, cash flow, giving, and family decision-making for one household or several related households. The family office mindset matters because you can use…